Ignite Sales Platform
SaaS Sales Enablement platform redesign for Tier4 Group. Delivered new platform design based on Tailwind DaisyUI components and Business Banking prototypes.
- Client
- Tier4 Group
- Role
- Product Design Consultant
- Industry
- SaaS · Sales Enablement
- Duration
- 6 months
Overview
Tier4 Group needed a modern sales enablement platform that could scale across their business banking product line. The existing experience was fragmented, with inconsistent patterns that slowed down sales teams and confused prospects.
The Challenge
The core challenge was unifying multiple legacy workflows into a single, coherent platform — without disrupting active sales cycles. The design had to be component-driven so engineering could ship incrementally, and flexible enough to support future banking product prototypes.
The Approach
Discovery & Audit
Audited the existing platform, interviewed sales stakeholders, and mapped the end-to-end sales journey to identify the highest-friction touchpoints.
Component-First Design
Built the new experience on Tailwind DaisyUI components, creating a consistent, developer-ready design language that engineering could implement directly.
Rapid Prototyping
Delivered interactive Business Banking prototypes to validate flows with real users before a single line of production code was written.
Image workflows
Figma
No Figma link added yet
Outcomes
1
Unified platform design
40+
Reusable components
3
Banking prototypes delivered
The redesigned platform gave Tier4 Group a scalable foundation for their sales enablement tooling, with a component system that dramatically reduced design-to-development handoff time.
